How to write a new business announcement

Are you launching a new small business? If so, you might want to let people know with a new business announcement. This announcement can draw in potential customers and help you start on the right foot. 

But if you’re not familiar with new business announcements and don’t know how to write one, you’re not alone. It can be tricky to get these right if you don’t have the proper knowledge. Luckily, we can help with that. 

This guide covers how to write a new business announcement, including:

• Determining who receives your announcement 
• Deciding on the format 
• Writing the announcement 
• Establishing a purpose
• Sending them off 

A new business announcement is a lot like the phrase suggests; it’s a notification that you send to inform people of your new products and services. 

You can send your announcement to people who might be interested in your new company and include the essential information and incentives to learn more.  

Sending out an announcement for your new company helps you:

• Increase initial sales, especially if you offer an introductory deal
• Reach more people so the right audience knows about your latest offerings
• Build brand awareness to get people talking as soon as you open your doors

Knowing how to write a new business announcement will help you boost your opportunities from the start. Without one, your opening day may feel anticlimactic. So, let’s go over the key steps to follow. 

Before creating an announcement for your new company, think about who you’ll send it to. In other words, how will you reach your target audience? 

If you plan to send your announcement to specific people, you can create a targeted contact list of relevant people in your network. 

Start by compiling your email contacts or addresses to find people who benefit from your business. You could also try networking to build your connections before sending the announcement. 

Otherwise, you might generally share the announcement on social media and optimise with keywords and hashtags to reach the right audience. 

Next, think about how you’ll send your new announcement. You might share it via:

• Post – send a copy to your address list. This approach can draw more attention because they’ll have something physical in their hand, but you’ll likely send it to fewer people.  
• Email – send a digital announcement to an email list. This method lets you send to more people, but you’ll need to work hard to earn clicks and responses. 
• Social media – post an announcement on social media channels. If you do this, you can reach people beyond your contact list, but it might be more challenging to earn attention. 

Not sure which to use? You could always send the announcement out in multiple formats to reach more people. 

As you write your new business announcement, use engaging and lively language that holds the reader’s interest. Here are a few more tips for writing it effectively.

Then, include all the essential information to make it clear and useful, including the who, when, what, where, how, and why of your new business. 

Here are a few things to cover in your announcement:

• A greeting 
• Your business name
• Your business’s purpose or mission
• Products and services you offer
• Your opening date 
• Contact information (phone number, email, website, social media handles)
• The shop address and hours of operations (if applicable) 

As you write the announcement, try to tell a story to make it captivating to the reader. Also, consider establishing tone of voice guidelines to help make the announcement on-brand.  

You can also use a design tool like Canva to make it colourful and visually appealing. 

With that said, avoid making your announcement too long or busy looking. If you add a lot of information, the reader may have difficulty reading it. 

Tip! Incorporate blank space to reduce the number of words on the page. You might also try using a QR code on your website or social media instead of writing it out.  

Be sure to tidy up your writing before sending it off. Use a tool like Grammarly to check your announcement for grammar and spelling issues.

Your new business announcement can do more than just let people know about your new company. If you establish a clear purpose, you can get the reader to act. 

First, ask yourself what you want people to do once they see your announcement. Maybe you want them to attend a launch party, visit your shop, or look at your website. 

Include a Call to Action (CTA) to encourage your audience to do something in the moment. The CTA uses actionable language like ‘learn more’ and links to further information. 

You may also want to offer people an incentive to act now. Consider offering an introductory discount or free perk that draws people to try your business. 

Once your business announcement is ready, all you need to do is send it off. After doing so, make sure you track how many people you reach. 

Using an email marketing tool like HubSpot lets you see how many people open it or click on the links. Then, for social media, you can use your account analytics to calculate how many people see your posts. 

Now that you know how to write a new business announcement, use this guide to create an engaging and effective one. Soon, people will be aware of your products and services so you can build a customer base.  

But the new business announcement is just one part of launching your operations. Next, check out the new business launch checklist to hit the ground running.   

As your new business announcement helps you start with a bang, remember to keep your finances organised. 

Countingup is the business current account and accounting software in one app. It automates time-consuming bookkeeping admin for thousands of self-employed people across the UK. 

Save yourself hours of accounting admin so you can focus on growing your business. 

Start your three-month free trial today.