Hello, we’re Countingup
We’re building the platform to shape the future of finance for the self-employed, in the heart of London town.
Our vision
To shape the future of finance for the self-employed with technology
The Countingup story
Countingup was founded in 2017 by a team of industry experts, led by former Clearbooks CEO Tim Fouracre. As a small business owner himself, Tim saw a recurring problem: self-employed people were spending too much time buried in paperwork and struggling with complex financial admin instead of focusing on what drove them to start their business in the first place.
Recognising the need for change, Tim brought together a team with a shared passion for solving this problem. The founding team combined their skills to create a revolutionary solution–a tool that brought together money, bookkeeping, accounting and taxes, giving small business owners more time and freedom to focus on what they love.
With a simple vision – to shape the future of finance for the self-employed, the team has worked tirelessly to build a platform that’s more than a product — it’s a co-pilot for small businesses. We’re proud to say Countingup is now a key partner for thousands of small businesses across the UK. We’re constantly working to deliver more benefits, simpler solutions and greater opportunities for businesses to thrive.
What we stand for
Saving you time
We know small business owners don’t start a business to be snowed under with admin and compliance. That’s why we’re building a platform that takes care of time-consuming admin, so they can get back to doing what they love.
Saving you money
We don’t just help small business owners track their finances, we help improve them. Our accounting tools and smart tax tips are designed to put more cash in their pocket, covering the cost of Countingup and then some.
One smart app
We’re shaping the future for the self-employed by building the all-in-one platform you deserve. No more juggling a business account, accounting software and tax tools. Just one smart app, built around the real needs of small business owners.
We’re backed by big names
Proud to be supported by some of the very best in the business including Gresham House Ventures, ING, Molten and Sage.
Meet our leadership team
Tom Platt
Chief executive officer
Dan Elias
Head of Product
Angus Reid
Chief operating officer
Sarah Finlay
Head of customer operations
Tom McGilloway
Head of Compliance & MLRO
Ellie Baker
People partner
Mike Moate
Chief technology officer
You may have read about us
We’ve been covered by some of the industry’s biggest titles, including Sifted, Tech Crunch, Tech Round and UKTN.
Life at Countingup
