How to market a wedding planning business

Wedding planning can be a fun and rewarding business to get into. But it won’t be much fun if you can’t find clients. Like any business, wedding planners need a robust marketing strategy in order to survive. 

So let’s take a look at some of the best ways to market a wedding planning business. We’ll cover some general digital marketing tips that apply to all businesses, such as:

• Build a website
• Social media presence
• Make a profile on Google maps
• Wedding planner sites

And we’ll cover some more unique marketing ideas that will help your wedding planning business stand out, such as:

• Competitions
• Send your past clients anniversary cards
• Interview past clients
• Request wedding videos and photos

The first port of call for any marketing strategy should be building a strong online presence.

Your website is the face of your business. Most people will find you online, so it’s crucial that it makes a good first impression. At the very least, your website should include contact information, prices, and a comprehensive description of what your business does. 

As a rule of thumb, ask yourself how quickly and easily a new visitor could figure out what your business does, how to get in touch, and how much it will cost. 

Building a website isn’t as difficult as it used to be. You can ask a professional service to do it for you, but a cheaper option would be to use a website builder (CMS software). There are loads on the market that are beginner-friendly and can guide you through the whole process to help you make a professional website. 

A good website will make sure you appear when people search for wedding planners on search engines like Google. You can improve your search engines rankings by:

• paying for Google ads.
• making your site SEO (search engine optimisation) friendly.
• asking your customers to leave a Google review.

A strong social media presence is a great idea for any business, but it’s particularly well-suited to the wedding industry. Sites like Facebook and Instagram put a real emphasis on aesthetics and interesting photography, so it’s the perfect place to show off all the incredible weddings you’ve helped create. 

Sites like Youtube, on the other hand, are great places to post more engaging, long-form content. Youtube is also the world’s seconds largest search engine, so it’ll have a positive impact on your Google search rankings, and you might end up making some extra money just from monetising your channel 

You can create behind-the-scenes type videos, following the different parts of the planning process. And there’s always a huge demand for tutorial videos, so creating some simple “how-to” content is a surefire way to get noticed. 

As we mentioned above, paying for Google ads is a great way to get your website at the top of search engine results. 

But you should also register on Google maps. It’s easy to do and will make it much easier for people to find you. To register, just go to Google My Business and follow the instructions. 

A lot of people look for wedding planners through online directories. They’re huge databases with contact information for businesses involved in every part of the wedding industry. 

Registering your business on websites like Hitched is a surefire way to funnel clients toward your business. It’s also a great place for you to make other industry contacts.

Alongside your digital marketing strategy, there are some interesting and unique ways you can market your wedding planning business. 

Competitions are a great way to drive customer engagement and get some good publicity.

The prize and format are up to you. You could either do a random name draw or ask for specific submissions. For example, you could ask for photos of the best wedding cakes or the most unique wedding venues. 

To increase public engagement, you could post your favourite ones on social media and have the public vote for their favourites. 

Remind your former clients of your service by sending them a card on their anniversary. Obviously, they probably won’t need your service again, but it’ll foster some good favour with them and they’ll be more likely to recommend you to their friends and family,

Good reviews are the lifeblood of any online business, but a personal interview will go that one step further and add a personal touch. It’s not always easy to trust a Google review, so if you can post some real-life testimonials from satisfied customers, it’ll add a huge amount of credibility to your business. 

Following our last point, politely ask for some wedding photos and videos from your clients’ weddings. They’ll be a great addition to weave in alongside your customer interviews.

Even without the interviews, it’ll be a huge boost to have examples of your past work. Introduce it as a “before and after” kind of format. 

For example, this couple asked for a small-scale, intimate wedding with a simple, but elegant look – here’s what we did for them!