How to promote your beauty business

Did you know that the UK’s beauty industry is the seventh-largest cosmetics market in the world?

With the beauty industry being so massive (worth £27 billion in 2020), competition is fierce. In order to stay relevant and find new customers, you have to find new ways to capture their attention. 

This guide will show you how to promote your beauty business using the following methods:

• Build your brand
• Set up a stunning website
• Be active on social media
• Create a community
• Partner with daily deals sites
• Use word of mouth marketing
• Leverage content marketing

1. Build your brand

When thinking about how to promote your beauty business, the first step is to make sure you have a strong brand. How you present yourself is a key part of promoting your business. It’s easier for people to find and remember you if you present yourself consistently across your platforms.

First, you’ll want to create a memorable logo that you can attach to everything from your business cards to your social media profiles. You also need a consistent colour scheme and appearance to draw potential clients to your business. 

Building your brand also requires you to define who your target customers are. Taking the time to identify your target audience (learn more about it here) will allow you to tailor your message and methods to appeal to them. 

2. Set up a stunning website

Once you have a strong brand, you’ll want to put together a professional and nice-looking website if you don’t already have one. 

Template-based website builders like Wix, Squarespace, or WordPress allow you to create one easily. Make sure your website is easy to navigate and has a business description, a portfolio or product list, as well as contact and pricing information. 

Once you’ve designed your website, you need to make sure it reaches your audience. You do this using SEO tools such as keyword and link building. These techniques will make your website more accessible to the public. 

3. Be active on social media

Being active on social media is key for spreading the word about your beauty business. As you figure out how to best promote your beauty brand, you need to consider which social media platforms are best for your business. 

You use these platforms to announce new products, share tips, comment on important social issues, and engage with your audience.

Instagram, YouTube, Pinterest, and TikTok are probably the best platforms for beauty brands since they’re full of people sharing beauty and skincare tips and hacks. You might even be able to find an influencer to help you promote your business.

4. Create a community

Another excellent way to promote your beauty business is to build a community where people who love your brand can connect with you and other loyal customers. Use your online platforms to create a space where people can share feedback and find inspiration. 

You can also contribute to the community by sharing special promotions to exclusive members, take part in conversations, and help people solve their beauty problems. When creating your community, your main goal is to retain customers and build lasting relationships by strengthening their connection to your business.

5. Partner with daily deals sites

If you need help getting those first purchases from prospective customers, you can try advertising your products or services on deals sites like Groupon, Amazon or Wowcher. Sites like these can give you excellent exposure. 

Use these sites to offer deals for a limited time to win new customers that might not have heard of you before. Word of advice is to be strategic about the deals you offer. You want the deals to be good enough to attract new customers while still allowing you to make a profit. 

It’s also worth noting that Groupon and Amazon tend to take a hefty commission when you make a sale. Still, discount sites can be an invaluable tool for generating leads and turning them into repeat customers.

6. Use word of mouth marketing

Word-of-mouth marketing is extremely powerful since people tend to trust other consumers over brands. In fact, 92% of consumers believe suggestions from friends and family more than advertising.

In the first few months, word-of-mouth can be just as effective as paid advertising. Start by asking your friends and family to help spread the word about your beauty business to people they know. Give them business cards to hand out to contacts that might be interested.

Once you get paying customers, you could offer discounts or free products or appointments if they refer a friend to help grow your clientele. By offering high-quality products, excellent customer service, and special offers to loyal customers, you’ll soon gather a group of fans willing to shout about your business to others. 

7. Leverage content marketing

Content marketing is another highly effective method you can use to promote your beauty business. You can create content yourself or hire an experienced freelance writer to do it for you if you don’t have the skills. Just make sure your content is engaging, digestible, and educational.

You also need to make sure your content reaches the right audience. There is no use in spending hours creating amazing content if no one will see it. Your content must be optimised for SEO (search engine optimisation) and include key terms that your target audience will search for. Learn more about SEO in this guide.

Financial management can be stressful and time-consuming when you’re self-employed. That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Find out more here.